VIVINO BLACK FRIDAY
& HOLIDAY GLOBAL PROMOTIONS

Vivino’s Black Friday and Holiday promotions are a crucial focus for generating sales and clearing inventory in anticipation of new arrivals in the coming year. A cohesive look and feel was needed, starting with “The Black Friday Event” and transitioning into a longer “Holiday Deals” campaign extending throughout the shopping season. The promotion required a simple, globally-utilizable design approach that is holiday-agnostic, yet still sophisticated & fun.

Project Role: Lead Art Director & Lead Designer

Responsibilities: Led the exploration, creation, and implementation of global Black Friday and Holiday sale creatives across marketing channels, developing original templates for use in 16 different languages.